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"I'd rather be a failure at something I love than a success at something I hate." --- George Burns

FRANCHISING

FRANCHISING IN INDIA: THE TIME IS RIGHT

One of the primary factors which control the success of a franchising business in an emerging economy like India is the ability of a foreign franchisor to identify and seize the appropriate moment when the business environment is favorable and reap its rewards. Home to over 1 billion people, including a flourishing class of 300 million urban consumers possessing considerable amounts of disposable income together with the continued growth of the economy have strengthened India's claim to be a viable and beneficial destination for a foreign franchisor.

India offers vast openings for a franchisor to set up its business; create awareness for his products or services and exploit the enormous market offered. As a result, it comes as no surprise that India has recently been declared as the second most attractive destination for retailers among 30 emerging markets. International companies like Marks & Spencer and Metro ( Germany ) retail chain of stores have taken to entering into different forms of franchising arrangements, ranging from just use of its trade mark for a fee to the standard model of allowing its system to be used for a franchise fee.

TOP FRANCHISES IN INDIA :

Hotel franchises like DAY'S INN, The Sheraton, Ramada Inn, Best Western, Quality Inn are well established in India. Walt Disney has been successful in having its label in all sorts of goods for children. Fast food chains like Taco Bell, My Kinda Town, McDonalds, Domino Pizza, Kentucky Fried Chicken, TGIF, Pizza Corner & Ruby Tuesday are well established brands. Pepsi and Coke have their own net work. Good House Keeping, Aptech Computer Training etc. are well known service franchises. Blue Dart, United Parcel Service are notable courier service companies. Unilever PLC is starting a launderette chain in India soon, whereas White Tiger is an establshed Landry and Dry cleaning company.

WHAT WE WILL DO FOR YOU :

We shall, on your behalf, appoint either a master franchisee for the entire country or appoint franchisees around the country independently or through your subsidiary in India, which could act as a master franchise. Our company will not only be responsible for developing, selecting and finalising many outlets / franchises in many cities of India, but will also be responsible for implementing the expansion plan for entire India.

PATENT LAWS :

A signatory to the international conventions on intellectual property rights, India offers adequate protection to trademarks or brand names as well as copyright and designs of the foreign franchisor. A significant step taken recently is the recognition and protection extended to service marks in India enabling the foreign franchisor to license its mark to a franchisee in order to extend the services synonymous with him to the consumers in India. Enforcement mechanisms are becoming more reliable, which has previously been a bone of contention for foreign corporations.