FRANCHISING IN INDIA:
THE TIME IS RIGHT
One of the primary factors which control the success
of a franchising business in an emerging economy like India is the
ability of a foreign franchisor to identify and seize the appropriate
moment when the business environment is favorable and reap its rewards.
Home to over 1 billion people, including a flourishing class of
300 million urban consumers possessing considerable amounts of disposable
income together with the continued growth of the economy have strengthened
India's claim to be a viable and beneficial destination for a foreign
India offers vast openings for a franchisor to
set up its business; create awareness for his products or services
and exploit the enormous market offered. As a result, it comes as
no surprise that India has recently been declared as the second
most attractive destination for retailers among 30 emerging markets.
International companies like Marks & Spencer and Metro ( Germany
) retail chain of stores have taken to entering into different forms
of franchising arrangements, ranging from just use of its trade
mark for a fee to the standard model of allowing its system to be
used for a franchise fee.
TOP FRANCHISES IN INDIA
Hotel franchises like DAY'S INN, The Sheraton,
Ramada Inn, Best Western, Quality Inn are well established in India.
Walt Disney has been successful in having its label in all sorts
of goods for children. Fast food chains like Taco Bell, My Kinda
Town, McDonalds, Domino Pizza, Kentucky Fried Chicken, TGIF, Pizza
Corner & Ruby Tuesday are well established brands. Pepsi and Coke
have their own net work. Good House Keeping, Aptech Computer Training
etc. are well known service franchises. Blue Dart, United Parcel
Service are notable courier service companies. Unilever PLC is starting
a launderette chain in India soon, whereas White Tiger is an establshed
Landry and Dry cleaning company.
WHAT WE WILL DO FOR YOU
We shall, on your behalf, appoint either a master
franchisee for the entire country or appoint franchisees around
the country independently or through your subsidiary in India, which
could act as a master franchise. Our company will not only be responsible
for developing, selecting and finalising many outlets / franchises
in many cities of India, but will also be responsible for implementing
the expansion plan for entire India.
PATENT LAWS :
A signatory to the international conventions on
intellectual property rights, India offers adequate protection to
trademarks or brand names as well as copyright and designs of the
foreign franchisor. A significant step taken recently is the recognition
and protection extended to service marks in India enabling the foreign
franchisor to license its mark to a franchisee in order to extend
the services synonymous with him to the consumers in India. Enforcement
mechanisms are becoming more reliable, which has previously been
a bone of contention for foreign corporations.